HomeThe StackServicesWork
CommunityWe Influence The FutureWTF NewsletterATL Futures Lab (Coming Soon)Skills Paths
AboutInsights
About

Built in Atlanta. 
Building for everywhere. 

It's Abundant! was co-founded by Jamal and Brian, two builders who kept watching institutions spend six figures on foresight reports that gathered dust while the communities those institutions serve kept building the future with their own hands, without the infrastructure they deserved.

The Origin

We kept seeing the same gap.

Working at Morehouse School of Medicine, inside the AUC ecosystem, Jamal saw it firsthand: HBCUs producing world-class talent, anchoring communities, and generating ideas that reshape entire fields, while the foresight industry priced them out. Scanning practices, scenario methodologies, rapid prototyping: all of it built for Fortune 500s, priced for them, written for them, delivered in formats only they could use. The capacity was never the problem. The access was.

Brian brought the ecosystem lens, years of building community infrastructure and watching organizations operate in silos when they should have been operating as networks. The problem wasn't talent or intention. It was connective tissue. Organizations weren't missing smart people. They were missing the systems, relationships, and habits that turn smart people into futures-ready communities.

So they built the system. Five layers. Compounding. Designed so that the consultancy's own obsolescence is a feature, not a flaw. They called it the Abundance Stack, because the future isn't scarce if you have the capacity to shape it.

The Team

Two co-founders. One thesis.

J
Jamal
Co-Founder · Applied Futurist
Director of Innovation, Morehouse School of Medicine

Bridges institutional credibility and startup velocity. Direct access to the Morehouse/AUC ecosystem with a lived understanding of what it means to build the future from within. Leads the LLC's consulting practice and the Abundance Stack methodology.

Futures methodologyInstitutional partnershipsStack architectureHBCU ecosystem
B
Brian
Co-Founder · Ecosystem Builder
Community & Operations

The connective tissue. Brian builds the relationships, partnerships, and operational infrastructure that turn methodology into movement. From community programming to partner ecosystems to the operational engine that makes delivery possible, Brian ensures the Stack lives beyond the slide deck.

Ecosystem developmentCommunity programmingPartnership strategyOperational infrastructure
SIGNAL×SENSE×SHAPE×SPRINT×SUSTAIN=ABUNDANCE//THE FUTURE IS NOT SCARCE//SIGNAL×SENSE×SHAPE×SPRINT×SUSTAIN=ABUNDANCE//THE FUTURE IS NOT SCARCE//SIGNAL×SENSE×SHAPE×SPRINT×SUSTAIN=ABUNDANCE//THE FUTURE IS NOT SCARCE//
Why Atlanta

Not incidental. Central.

Atlanta has the highest concentration of HBCUs in the country. The AUC (Morehouse, Spelman, Clark Atlanta, Morehouse School of Medicine) sits at the center of Black intellectual infrastructure. Propel Center, backed by Apple, is building a 50,000 sq ft innovation hub on the AUC campus. The Gathering Spot, RICE, and a growing ecosystem of Black-led innovation spaces are creating critical mass.

This isn't Silicon Valley futures, designed in isolation from the communities it claims to serve. This is futures capacity built from within Atlanta's institutional depth, cultural power, and generational expertise. Communities that have always shaped the future are now claiming the infrastructure to do it at scale.

4
AUC INSTITUTIONS
100+
HBCU NETWORK
50K
SQ FT PROPEL HUB
#1
BLACK INNOVATION
What We Are

Clear on what we are. Clear on what we're not.

WE ARE
Capacity builder
NOT
Traditional consultancy
WE ARE
Methodology company
NOT
Dev shop
WE ARE
Equity-first by design
NOT
Performative DEI
WE ARE
Movement-oriented
NOT
Institutional
WE ARE
Building own obsolescence
NOT
Dependency model
The Movement

Five phases to a global methodology.

PHASE 01
NOW
Develop the Stack

Refine the five-layer methodology through real engagements. Validate with HBCUs, workforce orgs, and community partners. Document what works.

PHASE 02
2026–27
Publish openly

Release the framework as open methodology. Playbooks, toolkits, assessment instruments available to anyone. Like Design Thinking, but rooted in equity.

PHASE 03
2027–28
Certify practitioners

Train and certify facilitators who can deliver Stack-based engagements independently. Build a network of Abundance Stack practitioners, starting with HBCU talent.

PHASE 04
2028+
Scale globally

Partner with international development orgs, government innovation offices, and educational institutions worldwide. Adapt the Stack for different cultural and institutional contexts.

PHASE 05
ONGOING
Evolve continuously

The Stack is a living framework. New technologies, new signals, new communities. The methodology evolves because the future does.

Goal: Abundance Stack becomes a recognized methodology, like Design Thinking or Lean Startup, but rooted in equity, accessibility, and community.

"Abundance is not an outcome. It's a capacity."

When people can see change, make sense of it, choose what to build, sprint to a first version, and sustain independently, they have abundance. That's the operating thesis. Everything else follows.